May 3rd, 2011

Sustainability Overload

dougI’m so tired of hearing about sustainability. At first I paid attention, especially when the term was applied to agriculture and gardening. Not any more. Sustainable has become a hollow buzzword, co-opted to sell products, to argue political points, and to promote all sorts of Earth-damaging practices. Now, when I hear the word, the attention button in my brain clicks to the off position—and that’s bad.

After all, our choice to live sustainably now—or not to—impacts future generations of humans as well as the health of the planet. We should all be participating in this conversation. Otherwise, the developers, marketers, politicians, and businessmen will decide Earth’s fate for us.  —Doug Hall

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    I agree that product claims should always be viewed with caution. The word “organic” is among the most abused. It can be applied (legally) to products containing sewage sludge. I’ve even seen a local tanning parlor advertising an “organic spray-on tan.” Really?

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