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March 25th, 2011

Magic Mushrooms

Just a few days ago I returned from the annual Organic Gardening visit to The Natural Products Expo, aka Expo West. It’s just HUGE! There really is no shortage of organic goods to market, and far from being on the granola grind, these products are mainstreamable, if they aren’t already widely available.

At Expo, the most fertile hunting ground is in the New Products area in the basement. Here’s where you find the innovators. And we found two young men, Alejandro Velez and Nikhil Arora, who having obtained MBA’s and other worthy degrees, decided, phooey. Let’s do something fun. So they concocted Grow Your Own Mushroom Garden as the first product line from their seedling company, BTTR Ventures, (as in Back To The Roots.)

The old saying, “There’s money in muck” may be familiar to these guys, but the cardboard box “garden” uses spent coffee grounds as the growing medium, which is not manure, and when one side of the box finishes cropping, turn it over and the other side begins. When all is done and the mushrooms have been eaten, add the whole thing to the compost heap. Perfect closure of the proverbial circle.

Ten years ago they might have started a .com. Yet that is what is so thrilling about the basement at Expo West. Discovering the  investment and invention in organics and in championing regenerative practices and lifestyles being made by … I’ll call them Gen O (as in organic), that gives hope for a healthier future. Something we sorely need to hold onto as events unfold in Japan, the Middle East, and just about anywhere on the map you care to push a pin. I wonder what they’ll come up with next.

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