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February 8th, 2011

Organic Kraft Macaroni and Cheese

I discovered this in the grocery store the other day, and I was absolutely fascinated. Apparently, Kraft has been making an organic (USDA Certified) version of their classic macaroni and cheese since 2007. It came at an increased price, compared to its cheap friend the blue box, of about $1.80. I know Annie’s has been doing the organic macaroni and cheese box thing for years, but Kraft is different. The average non-organic buying mom isn’t going to suddenly start buying Annie’s (although their bunny is pretty cute), but they might be tempted to buy an organic version of their kids’ favorite that sits on the same shelf. That’s why I feel this is important, because the key to spreading organics is not to preach to the choir, it is to make being organic as easy for busy people as possible. And nothing is easier than Macaroni and Cheese.

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